Cobiro - Google Ads Automation Tool

Many companies are striving to grow their business. Google is the best way to inflate, since it is the world's largest search engine and also advertising platform. Running the ads on Google is a good choice to enlarge the business. Though Google advertising tools are powerful, they are quite complex and require sufficient knowledge to run the online campaign. One of the most time-consuming and costly parts of Google AdWords is to set up the campaigns and maintain them.

Cobiro comes up by killing all these complexities since it's fully automated and is based completely on AI (Artificial Intelligence).
So, lets deeply understand the way it works.

What is Cobiro?

Cobiro is an official Google Premier Partner which is founded by Bo Krogsgaard and Anders Ibsen in the year 2016. It is an automated platform that allows smaller businesses to create Google AdWords. It uses the concept of Artificial Intelligence due to which it creates ads based on the website data and generates significant keywords.

Cobiro optimizes Google AdWords by using NLP ( Natural Language Processing) and Deep Learning. It works only on text-entities and not on images or videos.

Let's take an example. Suppose an online shopping portal consists of 5000 products, with the help of Corbio, all the essential keywords will be generated automatically without the need for expertise.

One can set up their Cobiro account on its official site: https://www.cobiro.com/
After a successful login to their Cobiro account, the following three sign-up tabs will be displayed on the screen.

  • Cobiro for services: This solution is available to all websites. Personalized Google search campaigns are been created and with the help of machine learning, optimization and automation of bidding tactics are been made based on the business goals.


  • Cobiro for online stores: This solution is available to only supported e-commerce platforms namely Shopify, Prestashop, WooCommerce.


  • Cobiro CSS - Shopping Discounts: This solution is available to all online stores who want to join CSS discounts (Comparison Shopping Services), but their e-commerce platform is not supported by Cobiro.
                         

The major advantage of using Cobiro is that it supports 44 languages.

But the drawback of Cobiro is that one can not advertise multiple website URLs. Only one website can be optimized for each Cobiro account.
Cobiro endeavors to offer a free alternative for small companies, who can't afford the costly services of the marketing agencies.

Hope you liked this post. For any queries or suggestions, share it in the comment section below.
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